On the occasion of 72nd Independence Day, Sightsavers India, a leading global development organisation, launched its new digital campaign #EyeAmFree. The aim of the campaign is to celebrate the concept of a truly free nation by celebrating freedom with inclusive attitudes and beliefs towards the economically marginalised and disabled individuals in the society.
With this campaign, Sightsavers has urged the people of India to celebrate the festival by pledging ‘Eye Am Free’—to honour freedom to learn, see, earn and to be, for millions of economically underprivileged citizens.
Sightsavers has positively impacted the lives of millions of people in India, whether it is by restoring their sight (from blindness or near-blindness) or by helping rebuild the lives of those who will never regain their sight. In over last 50 years, Sightsavers has impacted the lives of 55 million people with potential eye problems and carried out 36.4 million eye treatments.
Speaking on the campaign, RN Mohanty, Chief Executive Officer, Sightsavers said, “Sightsavers believes in equality for all, people with disabilities or visual impairments have an equal right to achieve their dream with full potential that they own, just like everyone else. Independence Day is the day to cherish freedom and liberty of the nation. Through this campaign we are encouraging people to celebrate their freedom to learn and grow commencing that they face no discrimination. “
Sightsavers is a global development organisation working in India since 1966 to eliminate avoidable blindness and to ensure that people who are irreversibly blind are supported adequately to lead lives of independence and dignity.