CNH Industrial launches interactive education programme


Over 30,000 students will benefit from new interactive ways of learning through the “New Holland Digital Classroom”, a multimedia aided school education project launched by the company and its New Holland brand dealer network

CNH Industrial and its New Holland Agriculture brand are bringing multimedia learning to classrooms in 77 schools in 16 states across India through the “New Holland Digital Classroom”. This multimedia education programme is aimed at enhancing the teaching quality and capabilities of Indian government schools. It is a part of CNH Industrial India’s corporate social responsibility (CSR) programme and represents an investment of Rs 25 million from the company.

Carried out with the support of New Holland’s national dealer network, this programme is being rolled out in Gujarat, Haryana, Karnataka, Madhya Pradesh, Maharashtra, Odisha, Punjab, Tamil Nadu and many other states. It is expected to benefit around 30,000 students.

Moving away from traditional chalk and talk teaching, the programme promotes the use of technology to bring about an immersive classroom experience for students. As such, the schools have been provided with integrated multimedia K-Yan Knowledge Devices, which combine interactivity, computing, internet access, projection and television in one compact teaching aid.

The devices have been preloaded and equipped with the following content:

  • Interactive Multimedia Content and 2D/3D Content Modules: A variety of animated audio-video based modules developed for multiple subjects;
  • Virtual Science Experiments and ‘Exploriments’: These are simulation-based interactive virtual experiments which enhance conceptual understanding in Science. The ‘Exploriments’ provide a highly exploratory and engaging experience;
  • Science Videos: A wide collection of educational videos developed using easily available elements to explain science concepts in a simplistic and contextual manner;
  • And capacity building exercises for teachers.

Over the course of the year, CNH Industrial’s CSR department and New Holland will conduct a Periodical Impact Assessment to determine the learning outcomes at the schools in which the project will be implemented.

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