Canon marks 4 years of adoption of Maharaja Katte village


Under its umbrella CSR programme, 'Canon India Involve’, initiative ‘Adopt a village’ serves as a strong pillar of community outreach for the organisation

One of the leading imaging companies in the country, Canon India through its flagship CSR endeavour- ‘Adopt a Village’, adopts villages and undertakes the charge of their development in areas of 4E’s – Education, Environment, Eye care and Empowerment. The organisation marked a new milestone with the 4th anniversary of the adoption of Maharaja Katte village at Kanakapura Taluk in Ramanagara district, Karnataka. Adopted in 2014, Canon India has focused on the development of over 1300 villagers, with a special focus on the all-inclusive development of children in the village school.

To commemorate the occasion, Kazutada Kobayashi, President & CEO of Canon India, along with 50 employees from the organisations’ Bangalore and Canon ISDC (India Systems Development Centre) offices visited the village. Encouraging holistic development among children and as extension to the ‘Learning Beyond Books’ initiative, sports and cultural activities were organised. With the Independence Day approaching, children enthusiastically participated in activities around the subject of ‘Freedom’. Sports activities like three leg race, lemon spoon race were also organised to encourage increased participation of children in extra curricular activities. All participants were felicitated by Kobayashi.

Speaking on the occasion, Kobayashi, said, “Having understood the needs and requirements of the village, we have undertaken several development activities towards infrastructure and the holistic improvement of the children, over the course of last four years. For us, the real impact of our initiatives is measured by the number of smiling faces, reduced school drop out ratio, improved attendance, increased count of girl child, among other integral factors. We aim to help them to aspire more, dream bigger and work harder towards achieving their dreams.”

“On way forward, we further see immense scope of improvement and with our employees and partners committed towards the cause of community development, I am confident we will bring about increased change. With over two decades of strong presence in the country, we have further fortified our dedication of offering back to the community.”

Bringing the change

In the past four years, Maharaja Katte Village has witnessed noticeable developments through Canon India’s implementation of a wide range of activities, under its four core areas, including Education, Eye care, Environment and Empowerment.

Education has been focused upon, with the establishment of a ‘Resource Center’ with learning and playing material accessible to about 74 students from 1st to 7th grade. Through a dedicated teacher each for English, Maths and Science subjects, remedial education and teaching assistance is provided to identified children in the school. Children are encouraged to make newspaper reading a habit here and inculcate e-learning as part of their education.

Eye care has been strengthened with establishment of a ‘Vision Center’, where free of cost eye check-ups are provided to the villagers and children, under the supervision of eye technicians. The activities under this domain also include health camps, blood donation camps and health related awareness sessions.

Environment activities include regular tree plantation drives, ground levelling activities and environmental awareness sessions, which are conducted with the involvement of Canon employees. There are 37 solar street lights have been installed in the village to contribute to the environment along with ensuring safety of the villagers.

With an objective of self-sustainable living, under Empowerment, vocational training center has been established in the village, equipped with 12 computers and a set time table, encouraging digital education. Here a dedicated trainer provides computer literacy through desktops and laptops to 52 school students along with 15 village youth. The organisation is identifying establishment of financial literacy to select community members, in the near future. As per a baseline survey conducted, 59 percent of the household showed interest in tailoring skill training session. Hence, the organisation will also be providing tailoring and design training to identified community members.

Canon India has three more adopted villages presently under its flagship CSR (corporate social responsibility) initiative – ‘Adopt a Village’. These include village Maheshwari in Haryana, Karanjoti village in Mumbai and Sol Gohalia in Kolkata.

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